# Launch Dates

We are gearing up to release the Masma private **Beta** on Web App first (*with mobile responsiveness*), and then to the iOS App Store and Google Play Store in 2024 Q1.&#x20;

For the initial release, while Masma will be closed **Beta**, users will need to be invited to Masma to access the app.&#x20;

If a user searches for and finds Masma in either of the mobile app stores, they will be directed to sign-up for the **waitlist**.&#x20;

We have decided to undertake this strategy for 3 core reasons:&#x20;

* **Controlled Release**

The invite-only approach allows us to release the app publicly while maintaining control over **growth**.&#x20;

We want to ensure that we have a chance to iron out critical **bugs** and work through the unknowns that will inevitably arise.&#x20;

* **User Experience**

Given that our product is social in nature, the user experience is exponentially better when a user’s friends and family are already on-board.&#x20;

Once Masma is released on Web App and also on the app store, the **early adopters** who signed up for the waitlist will be invited to create their accounts and the **current Beta users** will be automatically migrated across to the public version of Masma.&#x20;

All users will have the ability to invite their friends and family to join Masma for early incentives :tada:

* **Hype**

Adopting an invite-only strategy is a great way for us to generate hype and excitement.&#x20;

The **exclusivity and rewards** we offer are given to early adopters as they have the opportunity to excite their friends and family by gifting them access to Masma.&#x20;

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The public app store release will be conducted in 3 stages.&#x20;
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### Stage 1 – Sign up for waitlist

We initially began with a waitlist sign-up process which you can access [here](https://tally.so/r/waOYVB).&#x20;

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*This initial phase will admit a small group of super users initially based on the responses provided in the forms and the activity of your wallet.*
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### Stage 2: Limited Invite-Only Beta Release

We're introducing an access-code referral program for you to invite friends, family, and your community to join Masma.

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This system will give each Masma user three (03) access codes every week, totalling 156 codes in a year (*e.g. If you don't use those 3 codes that given week, they are gone forever*). After a year, the system will switch to offering perks, benefits, and rewards for referrals.
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### &#x20;Stage 3: Token Airdrop (TBD)

During the 52-week invite only Beta release, every access-code you share that is activated will earn you points calculated on an off-chain system. These points will be displayed on a global leaderboard for everyone to see.

Masma will set aside X% of our tokenomics for airdrops and referral rewards. Based on the total registered points, we'll divide the tokens among users for a fair share of the airdrop allocation.
